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Job Title: Grand Circus Digital Operations Manager
Department: Marketing
Reports To: Director of Marketing and Enrollment Management
Direct Reports: N/A
FLSA Classification: Exempt
SUMMARY:
The Digital Marketing Operations Manager is responsible for maintaining and expanding Grand Circus’ digital marketing & student recruitment infrastructure, integrating platforms, automating tasks, and tracking performance across CRMs, websites, landing pages, email, social media (organic and paid), SMS, and search/display ads. The Digital Marketing Operations Manager will set up, optimize, and report on digital ad campaigns designed to generate new prospective student leads and move applicants through the funnel. The person in this role will work closely with our Digital Content Creator, freelancers, and outside agencies to coordinate creative asset development in support of these efforts. The Digital Marketing Operations Manager will report to the Director of Marketing & Enrollment Management, and may be located anywhere in the US, coordinating with our staff which is largely in the US Eastern time zone.
PRIMARY RESPONSIBILITIES:
Developing workflows and automations to nurture leads and applicants within the HubSpot CRM, while also creating efficiencies for marketing and admissions.
Managing the capture and flow of data through HubSpot for leads and applicants and ensuring overall data consistency and integrity.
Setting up and optimizing lead generation ads, including but not limited to Google Ads, LinkedIn Ads, Meta Ads, and Tik Tok Ads.
Ensuring proper end-to-end tracking across digital platforms.
Reporting on KPIs and audience insights to the Director of Marketing & Enrollment Management.
Performing keyword research to identify organic and paid growth opportunities for the Grand Circus brand.
Maintaining Grand Circus website in WordPress and publishing content as needed.
Developing website landing pages in support of campaigns.
Building email marketing campaigns that leverage dynamic content, segmentation, and A/B testing.
Regularly reviewing Search Engine Optimization (SEO), Core Web Vitals, Quality Assurance (QA) reports, and optimizing website content accordingly.
Monitor backup processes for key martech systems.
ABOUT GRAND CIRCUS:
At Grand Circus, we train students for jobs in the fastest growing tech companies. We know that anyone can be a developer, so we’re passionate about educating career transitioners in coding and other skills that lead to high-growth careers. We can’t do that without a passionate team of marketers and admissions officers, and we’re looking for someone with the chops to develop frictionless digital experiences for prospective students. Come make a huge impact with us as our new Digital Marketing Operations Manager!
ABOUT DEXIAN:
Dexian is a leading provider of staffing, IT, and workforce solutions with nearly 12,000 employees and 70 locations worldwide. As one of the largest IT and professional staffing companies and the second largest minority-owned staffing company in the U.S., Dexian was launched in 2023 and created from the combination of DISYS, Signature Consultants, and other strategic acquisitions.
Dexian fuses the best elements of its legacy companies to create a platform that connects talent, technology, and organizations to produce game-changing results that help everyone achieve their ambitions and goals. Dexian’s brands include Dexian DISYS, Dexian Signature Consultants, Dexian Government Solutions, Dexian Talent Development, and Dexian IT Solutions.
Visit www.dexian.com to learn more.
Dexian is an Equal Opportunity Employer that recruits and hires qualified candidates without regard to race, religion, sex, sexual orientation, gender identity, age, national origin, ancestry, citizenship, disability, or veteran status.
Grand Circus Digital Marketing Operations Manager - 100% Remote
- Posted 27 July 2023
- Job type Direct Hire
- Reference1009
Job description
Job Title: Grand Circus Digital Operations Manager
Department: Marketing
Reports To: Director of Marketing and Enrollment Management
Direct Reports: N/A
FLSA Classification: Exempt
SUMMARY:
The Digital Marketing Operations Manager is responsible for maintaining and expanding Grand Circus’ digital marketing & student recruitment infrastructure, integrating platforms, automating tasks, and tracking performance across CRMs, websites, landing pages, email, social media (organic and paid), SMS, and search/display ads. The Digital Marketing Operations Manager will set up, optimize, and report on digital ad campaigns designed to generate new prospective student leads and move applicants through the funnel. The person in this role will work closely with our Digital Content Creator, freelancers, and outside agencies to coordinate creative asset development in support of these efforts. The Digital Marketing Operations Manager will report to the Director of Marketing & Enrollment Management, and may be located anywhere in the US, coordinating with our staff which is largely in the US Eastern time zone.
PRIMARY RESPONSIBILITIES:
Developing workflows and automations to nurture leads and applicants within the HubSpot CRM, while also creating efficiencies for marketing and admissions.
Managing the capture and flow of data through HubSpot for leads and applicants and ensuring overall data consistency and integrity.
Setting up and optimizing lead generation ads, including but not limited to Google Ads, LinkedIn Ads, Meta Ads, and Tik Tok Ads.
Ensuring proper end-to-end tracking across digital platforms.
Reporting on KPIs and audience insights to the Director of Marketing & Enrollment Management.
Performing keyword research to identify organic and paid growth opportunities for the Grand Circus brand.
Maintaining Grand Circus website in WordPress and publishing content as needed.
Developing website landing pages in support of campaigns.
Building email marketing campaigns that leverage dynamic content, segmentation, and A/B testing.
Regularly reviewing Search Engine Optimization (SEO), Core Web Vitals, Quality Assurance (QA) reports, and optimizing website content accordingly.
Monitor backup processes for key martech systems.
ABOUT GRAND CIRCUS:
At Grand Circus, we train students for jobs in the fastest growing tech companies. We know that anyone can be a developer, so we’re passionate about educating career transitioners in coding and other skills that lead to high-growth careers. We can’t do that without a passionate team of marketers and admissions officers, and we’re looking for someone with the chops to develop frictionless digital experiences for prospective students. Come make a huge impact with us as our new Digital Marketing Operations Manager!
ABOUT DEXIAN:
Dexian is a leading provider of staffing, IT, and workforce solutions with nearly 12,000 employees and 70 locations worldwide. As one of the largest IT and professional staffing companies and the second largest minority-owned staffing company in the U.S., Dexian was launched in 2023 and created from the combination of DISYS, Signature Consultants, and other strategic acquisitions.
Dexian fuses the best elements of its legacy companies to create a platform that connects talent, technology, and organizations to produce game-changing results that help everyone achieve their ambitions and goals. Dexian’s brands include Dexian DISYS, Dexian Signature Consultants, Dexian Government Solutions, Dexian Talent Development, and Dexian IT Solutions.
Visit www.dexian.com to learn more.
Dexian is an Equal Opportunity Employer that recruits and hires qualified candidates without regard to race, religion, sex, sexual orientation, gender identity, age, national origin, ancestry, citizenship, disability, or veteran status.